In conversation with Alison Jones

It was a complete delight to sit down with Alison Jones, my wonderful publisher, for a conversation about 'Why weren't we taught this at school?'

Here's what she says: "In this conversation we talk not only about the transformational Needs Understanding framework, the ‘surprisingly simple secret’ of the title, but also the way that by understanding your own needs as an author you can create a way of writing and marketing your book that is not only effective but also joyful and authentic."