A conversation with my publisher in which (her words): "we talk not only about the transformational Needs Understanding framework, the ‘surprisingly simple secret’ of the title, but also the way that by understanding your own needs as an author you can create a way of writing and marketing your book that is not only effective but also joyful and authentic."
As ever, it's a complete delight to talk with Alison and enjoy her sharp intelligence, warmth and curiosity.